CU Direct Acknowledges Credit Unions for Achievements in Lending and Marketing

Industry Best Practice and Diamond Awards Presented to Credit Unions During Drive ’17 Lending Conference

LAS VEGAS, N.V. – CU Direct announced the winners of their 2017 Best Practices and Diamond Awards, during the company’s Drive ’17 Lending Conference -- the credit union industry’s largest annual lending event -- held this week in Las Vegas, Nevada.

The awards, which have recognized credit unions’ accomplishments in lending for more than 15 years, were presented to six credit unions during the event’s awards luncheon.

A capacity crowd of more than 500 conference attendees were on hand, as four credit unions were acknowledged by CU Direct for their achievements in the areas of Lending, Business Development, and Marketing AutoSMART to Members. The company also presented its Diamond Award to two credit unions for their overall excellence and success in the lending marketplace in 2016.

CU Direct’s 2017 Best Practice Award winning credit unions are:

  • Excellence in Lending (Indirect Lending): Oregon Community Credit Union (136,363 members, $1.48 billion in assets)
  • Excellence in Lending (Direct Lending): Tucson Federal Credit Union (53,359 members, $398.2 million in assets)
  • Business Development: Credit Union of Colorado (110,482 members, $1.3 billion in assets)
  • Marketing AutoSMART to Members: Bethpage Federal Credit Union (293,443 members, $6.78 billion in assets)

CU Direct also recognized Service Credit Union (228,792 members, $2.9 billion in assets) and Truity Credit Union (72,449 members, $762.5 million in assets) with the company’s prestigious Diamond Award, for their continued success in advancing their indirect lending programs.

“We want to congratulate each of our winning credit unions for their success and excelling in the lending marketplace in 2016,” stated Tony Boutelle, president and CEO of CU Direct.

CU Direct’s Drive Lending Conference delivers the latest industry thinking and perspectives on the lending marketplace, covering a broad spectrum of industry topics, from lending strategies and efficiencies, indirect lending, state of the auto industry, portfolio management, and business intelligence, to digital marketing, risk management, and more.

CU Direct’s 2018 Drive Conference will be held May 30 – June 1, 2018 at the Gaylord Texan Resort in Grapevine (Dallas), Texas.