CO-OP Introduces THINK Review, New Quarterly Magazine Offering Inspiration, Guidance to Credit Union Intrapreneurs

Free Publication Available for Subscription at www.co-opthink.org/think-review

RANCHO CUCAMONGA, Calif. – CO-OP Financial Services is unveiling THINK Review, a new quarterly magazine focusing on big ideas and big trends to help credit union intrapreneurs transform their institutions to meet the needs of the modern consumer.

“Our year-round THINK brand is emphasizing ‘How’ – how credit unions can rapidly adopt and execute a strategy that transforms them to be more agile, digitally-centric and consumer-focused,” said Todd Clark, President/CEO of CO-OP, in introducing THINK Review during the first day of the THINK 17 Conference yesterday afternoon in New York City. “We’re extending this strategic resource now to the world of publishing with THINK Review, to help managers within credit unions bring about innovative product development and marketing to thrive in today’s financial services environment.”

The inaugural edition of THINK Review focuses on “digital transformation,” the theme of THINK 17, which continues through May 11. While attendees received their own hardcopies of the issue, anyone can subscribe to the free publication by visiting www.co-opthink.org/think-review.   

The issue includes an interview with David Rogers, author of four books on brands and digital strategy, including “The Digital Transformation Playbook” (2016). Tom Goodwin, EVP and Head of Innovation at Zenith, a part of Publicis Media, contributes a thought leadership story on “Thriving in the Post-digital Age.” A third story defines the “digital mindset” and explains the “four C’s” of digital transformation. In addition, a case study on the digital transformation of First Technology FCU, Mountain View, California, is featured.

“Every quarter, we’ll be bringing you the big ideas you need to transform your credit union in a format that will encourage further thinking,” writes Samantha Paxson, Chief Marketing and Experience Officer for CO-OP, and Editor of THINK Review.  

The second issue – due out in September – will focus on the impact and potential of machine learning, a key component of artificial intelligence, in the payments industry. 

In addition to the conference and the new quarterly magazine, the THINK brand includes regional events throughout the year and a Web site that focuses on credit union management best practices and innovations. The Web site provides a blog, library and event information, which can be found at http://co-opthink.org